Mobile apps

US App Store revenue from non-game apps just topped games for the first time – TechCrunch

Summary

A major shift in the U.S. app economy has just taken place. In the second quarter of this year, U.S. consumer spending in non-game mobile apps surpassed spending in mobile games for the first time in May 2022 and the trend continued in June. This drove the total revenue generated by non-game apps higher for the quarter, reaching about $3.4 billion on the U.S. App Store, compared with $3.3 billion spent on mobile games.

After the shift in May, 50.3% of the sp…….

A critical shift Inside the U.S. app financial system has simply taken place. In the second quarter of this yr, U.S. shopper spending in non-recreation mobile apps surpassed spending in mobile video recreations for The primary time in Might 2022 and the enchancment continued in June. This drove The complete income genepriced by non-recreation apps greater for the quarter, reaching about $3.4 billion on the U.S. App Retailer, in contrast with $3.3 billion spent on mobile video recreations.

After the shift in Might, 50.3% of the spending was coming from non-recreation apps by June 2022, Based mostly on new discoverings in a report from app intelligence agency Sensor Tower. By comparability, video recreations had accounted for Higher than two-thirds of complete spending on the U.S. App Retailer simply 5 yrs in the past.

The enchancment was restricted to the U.S. App Retailer and was not seen on Google Play, however. In Q2, video recreations accounted for $2.3 billion in shopper spending on Google Play Inside the U.S., wright hereas non-recreation apps accounted for about $1 billion.

Picture Credit: Sensor Tower

This shift Inside the U.S. app market Might be the Most very important discovering Inside The mannequin new report and demonstprices how effectively Apple has managed to create a subscription financial system That permits a broader differ of apps to geneprice sizable incomes.

The new knowledge additionally helps this, As a Outcome of it reveals it’s not solely The Most very important recreationrs That are benefiting from subscription income progress. In Q2 2022, 400 apps genepriced Higher than $1 million in shopper spending on the U.S. App Retailer, which is eight events The complete from The identical quarter in 2016. As properly as, 61 U.S. App Retailer non-recreation apps genepriced A minimal of $10 million in U.S. shopper spending in Q2 2022 — that’s Higher than the Quantity of non-recreation apps that had genepriced $1 million+ in income in Q2 2016.

A handful of non-recreation apps additionally primeped $50 million in U.S. shopper spending Inside the quarter, collectively with YouTube, HBO Max, TikTok, Tinder, Disney+, Hulu and Bumble.

Picture Credit: Sensor Tower

Subscriptions are The primary income progress driver right here, as non-recreation apps grew at almost twice The velocity  — at a 40% compound annual progress price — since June 2014 in contrast with Decrease than 20% for video recreations, the report found.

The enchancment is An monumental reversal of what mobile app spending Appeared like Just a few yrs in the past.

In 2019 and early 2020, For event, mobile recreation spending progress was persistently greater than non-recreation spending. Game spending then surged as quickly as extra Initially of the COVID-19 pandemic. However by late 2020, non-recreation progress had caught up and the hole widened in 2021.

Picture Credit: Sensor Tower

While non-video recreations are having fun with …….

Source: https://techcrunch.com/2022/07/14/u-s-app-store-revenue-from-non-game-apps-just-topped-games-for-the-first-time/