Mobile apps

This Week in Apps: Microsoft’s app store principles, TikTok’s new safety policies, Apple reveals ‘Tap to Pay’ – TechCrunch

Summary

Welcome again to This Week in Apps, the weekly TechCrunch collection that recaps The latest in mobile OS information, mobile purposes and The general app financial system.

The app industry proceeds to develop, with a doc Quantity of dpersonalloadverts and storeper spending throughout each the iOS and Google Play retailers mixed in 2021, Based mostly on The latest yr-finish reviews. App Annie says worldbroad spending throughout iOS, Google Play and third-halfy An…….

Welcome again to This Week in Apps, the weekly TechCrunch collection that recaps The latest in mobile OS information, mobile purposes and The general app financial system.

The app industry proceeds to develop, with a doc Quantity of dpersonalloadverts and storeper spending throughout each the iOS and Google Play retailers mixed in 2021, Based mostly on The latest yr-finish reviews. App Annie says worldbroad spending throughout iOS, Google Play and third-halfy Android app retailers in China grew 19% in 2021 To Obtain $170 invoiceion. Dpersonalloadverts of apps furtherly grew by 5%, reverying 230 invoiceion in 2021, and mobile advert spfinish grew 23% yr-over-yr To Obtain $295 invoiceion.

As properly as, consumers are spending extra time in apps than ever earlier than — even primeping the time they spfinish watching Tv, in some circumstances. The typical American watches 3.1 hours of Tv per day, For event, however in 2021, they spent 4.1 hours on their mobile system. They typically’re not even the world’s heaviest mobile clients. In markets like Brazil, Indonesia and South Korea, clients surmoveed 5 hours per day in mobile apps in 2021.

Apps aren’t Solely A method to move idle hours, both. They will develop To Wind up to be large companies. In 2021, 233 apps and video recreations genepriced over $100 million in storeper spfinish, and 13 primeped $1 invoiceion in income, App Annie noticed. This was up 20% from 2020 when 193 apps and video recreations primeped $100 million in annual storeper spfinish, and simply eight apps primeped $1 invoiceion.

This Week in Apps supplys A method To Sustain with this quick-shifting industry In a single place with The latest from the world of apps, collectively with information, replaces, startup fundings, mergers and acquisitions, and ideas about new apps and video recreations to try, too.

Would You want This Week in Apps in your inbox every Saturday? Enroll right here: techcrunch.com/informationletters

Microsoft tries self-regulation with “app retailer guidelines”

When Microsoft this week outlined its 11 “app retailer guidelines,” it Hoped to get aheadvert of regulation and wInside the FTC’s approval for its $68.7 invoiceion acquisition of Actiimaginative and prescient Blizzard, Which might be The Most very important deal Inside The agency’s historic previous if it goes by way of. As described, Microsoft’s app retailer guidelines align with a number of proposals found Inside the Open App Markets Act invoice, collectively with People who permit constructers To make the most of third-halfy cost processors, a dedication to not rank The agency’s personal apps over its rivals and a promise not use app retailer knowledge To current itself A bonus. In completely different phrases, it’s a method for Microsoft to distance itself from the app retailer upheaval influenceing tech huges, like Apple and Google, by agreeing to the regulation earlier than it’s even accredited.

Constructive, Microsoft’s missive was revealed Inside the contextual content material of the Xbox retailer and its huge Actiimaginative and prescient Blizzard deal, However it might nonetheless assist push the broadverter tech indusAttempt in the …….

Source: https://techcrunch.com/2022/02/12/this-week-in-apps-microsofts-app-store-principles-tiktoks-new-safety-policies-apple-reveals-tap-to-pay/