Mobile apps

Does My C-Store Need a Mobile App? – Convenience Store Decisions


A mobile app can guide customers to your store and make their shopping experience faster and easier.

Asking whether or not your convenience store needs a mobile app is like asking whether it really needs to be all that convenient.

The answer is yes — for a variety of reasons.

Mobile apps allow retailers and consumers to do business from a smartphone. They are designed to make shopping easier for consumers.


A mobile app can information buyers to your retailer and make their buying expertise faster and simpler.

Asking whether or not or not your comfort retailer wants a mobile app is like asking whether or not it actually Want to be all that useful.

The reply is sure — for Pretty a Little bit of causes.

Mobile apps permit retailers and consumers to do enterprise from a smartphone. They’re designed to make buying simpler for consumers.

Mobile apps permit c-retailers to create extra worth For his or her consumers, strengthen their mannequin, facilitate communication and engagement, enhance loyalty, make use of social media channels, current flexibility by bringing collectively e-commerce, social media and options like location sensitivity and — most important of all — maintain consumers from going to their competitor’s retailer as a Outcome of They’ve an app And also you don’t.

Mobile apps can show A critical plus When it Includes upgrading the buying expertise, as retailers can seize very important Particulars about consumers and even assist information them into buying for.

A mobile app Might assist direct buyers to your nearest retailer As quickly as they’re on the road.

Given the significance of buyer loyalty Inside the c-retailer channel, combining ordering and loyalty advantages on The identical app is a sensible transfer.

Order Forward Demand
Evaluation May even be displaying consumers’ rising urge for food for the added comfort. Datassential’s “2021 C-Store Foodservice Keynote Report” conagencyed that c-retailer consumers Want to have The power To place their meals orders earlier than they arrive by way of an app. Absolutely 41% Of consumers informed the agency that They need to have The power to order ahead.

Chain executives are listening. Wawa has rolled out an app That permits consumers to order, pre-pay and pickup meals, As properly as To choose supply or curbside pickup. Many others have, as properly.

C-retailers have On A daily basis struggled to get people To return inside from the gasoline pumps. Permitting them to order ahead by way of an app Could make luring them inside largely irrelevant. Whereas gross sales of smaller impulse gadgets like candy bars and soda may endure, The greater-ticket meals gadgets They will order remotely will In lots of circumstances make up for the loss.

Truckers and vacationers typically know precisely which retailers they plan to cease at and what They need to eat. Apps permit these frequent drivers to get again on the road faster and maintain away from crowds.