Mobile apps

Chico’s FAS Advances Digital-First Capabilities with New Mobile Shopping Apps for Chico’s, WHBM and Soma Brands – PR Newswire

Summary

FORT MYERS, Fla., March 22, 2022 /PRNewswire/ — Women’s specialty retailer Chico’s FAS, Inc. (NYSE: CHS) (the “Agency” or “Chico’s FAS”) right now introduced new mobile storeping apps throughout all three of The company’s styles – Chico’s, White House Black Market (WHBM) and Soma – unifying buyers’ omnichannel storeping.

The mannequin new mobile apps, launched earlier this yr, Carry out every mannequin’s latest digital commerce channel and have been developed to power loyalty and …….

FORT MYERS, Fla., March 22, 2022 /PRNewswire/ — Women’s specialty retailer Chico’s FAS, Inc. (NYSE: CHS) (the “Agency” or “Chico’s FAS”) right now introduced new mobile storeping apps throughout all three of The company’s styles – Chico’s, White House Black Market (WHBM) and Soma – unifying buyers’ omnichannel storeping.

The mannequin new mobile apps, launched earlier this yr, Carry out every mannequin’s latest digital commerce channel and have been developed to power loyalty and gross sales by way of deeper buyer engagement and inspirational buyer expertises supplying extra methods To fulfill her wants. In A quick time interval the iOS apps have been dpersonalloaded over 75,000 occasions and have a 4.9-star rating Inside the App retailer. These apps have already proved accretive and simply scratch the floor Of What’s To return, with Android variations launching subsequent week.

The apps supply rich And fascinating content material, Similar to “App Tales” content material carousels, And refined advertising and promotional capabilities. The apps furtherly combine with The company’s current merchandising and loyalty system and supply barcode scanning and retailer finder performance to encourage buyers To go to The company’s 1,000+ boutiques. The know-how was developed in companionship with poq, A quantity one developer of custom-made storeping apps.

“Launching these new mobile apps is one other step forward in our work to leverage premier digital capabilities to drive loyalty and gross sales conversion,” said Stacey Blicker, VP Digital Commerce. “These apps create An further promoting channel For patrons to fall in love with our styles by offering A singular mannequin expertise, one other Method to take pleasure in social commerce, and a extra particular personalised shopping and storeping for expertise.”

Helen Slaven, Chief Income Officer of poq, commented, “Chico’s FAS is extensively revered as a premier women’s specialty retailer with a portfolio of differentiated styles. We’re excited to companion with The company in creating a buyer-centric app technique that showcases the compelling styles of Chico’s, WHBM and Soma, and sparks buyer enthusiasm for these styles.”

ABOUT CHICO’S FAS, INC
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Chico’s FAS is a Florida-based mostly style company based in 1983 on Sanibel Island, Fla. The Agency reinvented The type retail expertise by creating style communities anchored by service, which put The client On The center of every thing we do. As Definitely one of many main style retailers in North America, Chico’s FAS is An group of three distinctive styles – Chico’s, White House Black Market and Soma – every thriving Inside Their very personal white space, based by women, led by women, offering options that hundreds of hundreds Of women say give them confidence and pleasure.

Our Agency has a ardour for style, And every day, We current clothes, footwear and equipment, intimate attire and professional styling in our brick-and-mortar …….

Source: https://www.prnewswire.com/news-releases/chicos-fas-advances-digital-first-capabilities-with-new-mobile-shopping-apps-for-chicos-whbm-and-soma-brands-301508271.html